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#VerifyYourHumanity

Branding/Design/Campaign

How do we verify our humanity? How does our actions and words affect the people around us. Does being behind the digital wall serves as an “armour” for us to discount what others feel or we do lack the empathy and apathy when we’re in the social community? These spots were chosen as they hold a captive audience, places where people would otherwise look down to seek comfort behind their phones. Instead of hiding behind the walls of digital comfort, they are confronted by the familiar icon that they would have stumbled upon before, urging them to then reflect on their behaviour online, and if they have been kind to others who are behind the “Digital Wall”.

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